[ WEBSITE REBUILD ]

A website that closes the job before the phone rings.

Semantic, conversion-first architecture built on EtchWP, ACSS, ACF Pro, and WS Form, engineered for lead flow, not just looks.

Start With Discovery See What It Costs

CTA BELOW FOLD · 6.4s LCP

CTA IN FIRST SCREEN · 1.1s LCP

SEMANTIC HTML, NO PAGE-BUILDER BLOAT•CORE WEB VITALS BUDGETED•FORMS INSTRUMENTED FROM DAY ONE• SEMANTIC HTML, NO PAGE-BUILDER BLOAT•CORE WEB VITALS BUDGETED•FORMS INSTRUMENTED FROM DAY ONE• SEMANTIC HTML, NO PAGE-BUILDER BLOAT•CORE WEB VITALS BUDGETED•FORMS INSTRUMENTED FROM DAY ONE• SEMANTIC HTML, NO PAGE-BUILDER BLOAT•CORE WEB VITALS BUDGETED•FORMS INSTRUMENTED FROM DAY ONE•

[ 02 / 07 ] • HOW IT WORKS

Discovery, build, and the months after launch

Discover Build Launch & Monitor

Decide before you design

The Paid Discovery audit sets the architecture: which pages exist, what each one has to do, and where the current site loses people. Nothing gets designed until the sitemap and the conversion path are agreed.

Paid Discovery Audit ↗

Semantic, componentized, fast

Built in EtchWP with ACSS handling the spacing and type scale, ACF Pro for structured content, WS Form for lead capture. Real components, real HTML, the kind of markup that survives an audit and loads on a truck.

EtchWP vs WordPress builders ↗

Watch it work

Redirects mapped, schema shipped, and performance measured against the pre-launch baseline. Then monthly reporting on form fills, calls, and page-level drop-off, so the next change is decided by data.

WHAT YOU GET

FULL SITEMAP + PAGE ANATOMY BRIEF

KEYWORD AND ENTITY MAP

CONVERSION PATH PER PAGE TYPE

WHAT YOU GET

COMPONENT LIBRARY IN ETCHWP

ACF FIELD GROUPS PER TEMPLATE

WS FORM LEAD FLOW + ROUTING

WHAT YOU GET

301 MAP + INDEX COVERAGE CHECK

CORE WEB VITALS BASELINE VS. LIVE

MONTHLY LEAD + DROP-OFF REPORT

[ 03 / 07 ] • WHY IT WORKS

Why this sits at the top of the range

A cheap site is a brochure someone has to be talked into trusting. This is lead infrastructure: architecture decided by audit, markup that answer engines can read, forms wired into how your office actually books work, and a performance budget defended after launch. The cost of the wrong site is the jobs it quietly fails to close.

Pricing Agency vs Freelancer

Built to book

Every template has one primary action and a path to it.

Speed is a budget

Performance targets set before build, defended after launch.

Phone-first

Most contractor traffic is mobile and mid-emergency. Tap to call, always visible.

Readable by machines

Semantic markup and schema shipped with the build, not retrofitted.

[ 04 / 07 ] • PROOF

Scope sets the number, not a package tier.

A rebuild lands between $15,000 and $65,000+ depending on how many pages, service areas, and integrations the site actually needs. Paid Discovery is the step that turns that range into one figure before anything is designed.

See what it costs ↗

PAGE COUNT12 → 120+

SERVICE AREAS1 → 40+

CONTENT PRODUCTIONSCOPED IN DISCOVERY

INTEGRATIONSCRM, BOOKING, CALL TRACKING

[ 05 / 07 ] • BY INDUSTRY

Built for your trade, not "any business"

HVACSeasonal spikes. A site that stalls in August loses the calls it took all year to earn. PLUMBINGEmergency traffic arrives on a phone, one-handed. The call button is the design. ELECTRICALPanel and EV work is considered. The site carries the estimate conversation.

[ 06 / 07 ] • CLIENT RESULTS

Testimonials

"The new site books jobs while we are still on the previous call."

Sam Ferraro

OWNER • HVAC

"Load time dropped and so did our form abandonment. Both mattered."

Michelle Ang

OPS LEAD • PLUMBING

"Every page has one job now, and it shows in the conversion numbers."

Derek Youssef

OWNER • ELECTRICAL

"It is the first rebuild where the architecture was decided before a single page was designed."

Wanda Kessler

OWNER • HVAC

"Our old site looked fine and converted nothing. This one is not close."

Ray Odom

OWNER • HVAC

"The monthly settlement made a six-figure-adjacent decision feel manageable."

Julia Marchetti

OWNER • PLUMBING

[ 07 / 07 ] • FAQ

Common questions

Why EtchWP instead of the builder we have?

Etch outputs semantic HTML with no wrapper bloat, which keeps the site fast and legible to crawlers and answer engines. Most page builders make both harder.

Can we pay monthly?

Yes. A monthly settlement option is available, so the build does not have to land as a single capital expense.

What happens to our current rankings?

Redirects are mapped page by page before launch and index coverage is checked after. Existing equity moves with you.

How long does a rebuild take?

It depends on page count, which is exactly what Discovery settles. You get a scoped timeline before any build work starts.

A website that closes the job before the phone rings.

Discovery, build, and the months after launch

Decide before you design

Semantic, componentized, fast

Watch it work

Why this sits at the top of the range

Scope sets the number, not a package tier.

Built for your trade, not "any business"

Testimonials

Common questions

Build a site that books work.