[ HVAC SEO ]
HVAC demand arrives in two spikes a year and leaves in a week. We build the site and the search presence before the heat wave, so the calls land with you instead of whoever ranks above you.
[ 02 / 06 ] • HOW IT WORKS
Entity and schema work so ChatGPT, Perplexity, and AI Overviews name your HVAC business when a homeowner asks who to call.
AEO / GEO Optimization ↗Google Business Profile, citations, reviews, and one page per service area, the system that puts HVAC businesses in the top three and keeps them there.
Local Search Monopoly ↗Conversion-first architecture on EtchWP, built around how HVAC customers actually decide, fast, mobile, and honest about price ranges.
Website Rebuilds ↗[ 03 / 06 ] • PROOF
A four-city HVAC business was ranking around position seven while competitors with weaker service held the 3-pack. Profile, citation, review, and location work moved it to an average position of 1.8 across all four cities over nine months. Same trucks, same crews, three times the calls.
Read the HVAC case study ↗[ 04 / 06 ] • IN DETAIL
Most local businesses earn revenue in a reasonably flat line across the year. HVAC does not. Demand arrives in two concentrated spikes, and inside those spikes it arrives in days rather than weeks. That compresses the value of your search position into a handful of high-pressure periods where every competitor in the county is bidding, answering, and dispatching at once.
A homeowner searching "AC not cooling" and a homeowner searching "new furnace cost" are not the same customer. One wants a truck today and will pick whoever answers. The other is beginning a considered purchase worth several thousand dollars and will read, compare, and ask two or three questions before booking an estimate.
Spike traffic is a performance test. The visitor is on a phone, on mobile data, in a house that is uncomfortably hot, and they are not patient. Anything competing for the first two seconds, a video header, a chat widget that blocks the layout, an unoptimized hero image, costs calls at exactly the moment calls are worth most.
A growing share of "who should I hire" questions never reach a results page. They are asked of ChatGPT, Perplexity, or answered inside an AI Overview, and the answer names two or three businesses. Whether you are one of them depends on whether the engines can identify your business confidently: consistent entity data everywhere you are described, schema that states plainly what you do and where you do it, and content written in blocks that can be lifted and attributed.
There are three map pack positions in every service area you cover, and they are held by someone right now. Taking them is a matter of profile completeness, category accuracy, citation consistency, review velocity, and having a real page for each town you serve rather than a list of city names in a footer.
Maintenance agreements are the most valuable thing an HVAC site can sell, because they smooth the seasonality problem the rest of the business fights. They also convert nothing like a repair call. Nobody signs a plan in a panic; they sign it when the value is laid out plainly next to the cost of the emergency it prevents.
Paid Discovery comes first: a crawl, a keyword and competitor map, a location matrix, and a decision about which pages should exist. That document is the build brief, and you keep it whether or not the build happens here.
[ 05 / 06 ] • CLIENT RESULTS
"We used to scramble every June. Now the ranking is locked before the heat hits."
"The site finally understands that our customers are calling from a hot attic on a phone, not browsing."
"Two demand spikes a year, and for the first time we were ready for both."
"Our emergency AC calls jumped the week the new pages went live."
"The seasonal content actually gets built before the season, not during it."
"We stopped losing the July rush to whoever had the better ad budget."
[ 06 / 06 ] • FAQ