You are hiring one engineer, not an account team.
TheAgency is Dan Mouanga. Home service contractors only, three trades, one fixed stack, and a paid audit before anyone signs a build.
[ 01 / 04 ] • WHAT I DO
Infrastructure, not marketing retainers.
Every trade has its own search behavior, its own buying pressure, and its own conversion path. Serving everyone means understanding no one, so the work is limited to HVAC, plumbing, and electrical.
The priority is the same on every engagement: conversion, then a dominant footprint in local and AI search through AEO, GEO, and SEO frameworks. Anything that does not serve those two things does not get built.
WHAT THIS IS NOT
No monthly SEO retainer with no defined finish line
No page builder templates resold as a custom build
No trades outside HVAC, plumbing, and electrical
No build signed before a paid audit proves it is worth it
[ 02 / 04 ] • HOW AN ENGAGEMENT RUNS
Two steps, in this order, every time.
STEP 01$2,500
Paid Discovery & Strategy Mapping
A full Screaming Frog crawl, an SEO and AEO audit, and a Local Search Monopoly blueprint, delivered as an HTML pitch portal with a walkthrough and a costed proposal.
A paid qualification and proof-of-work step. Not a standalone retainer.
READ THE DISCOVERY SCOPE ↗
STEP 02$15K–$65K+
High-Ticket Website Rebuild
A conversion-first semantic HTML architecture built on the fixed stack, with GEO schema and an llms.txt shipped as part of the build rather than added later.
Monthly settlement available. Discovery feeds this pitch directly.
READ THE REBUILD SCOPE ↗
[ 03 / 04 ] • THE BUILD STANDARD
Four rules that hold on every build, no exceptions.
Semantic, conversion-first HTMLMarkup is written around the decision the reader is making. No div-soup, no builder residue, no structure that only makes sense to the tool that made it.
A fixed stack, on every buildEtchWP, ACSS, ACF Pro, and WS Form. Depth instead of breadth: no client pays for an experiment with a tool we are learning.
GEO schema and llms.txt, alwaysEvery build ships with GEO schema markup injected and an llms.txt maintained, so answer engines read the same facts a homeowner does.
Referenced, not rememberedACSS classes and Etch conventions are checked against the compiled technical references before a line is written, so output matches the framework instead of general CSS habits.
PIPELINE
01
Wireframe
Structure and conversion path agreed before any styling exists.
02
Semantic build
ACSS and EtchWP output generated against the framework references.
03
Machine layer
GEO schema injected, llms.txt written, both verified on the live URL.
[ 04 / 04 ] • TOOLS OF RECORD