[ ELECTRICAL SEO ]
Panel upgrades and EV charger installs are considered purchases. We build the site to answer the questions that come before someone books an estimate, and the search presence to be found while they're asking.
[ 02 / 06 ] • HOW IT WORKS
Entity and schema work so ChatGPT, Perplexity, and AI Overviews name your electrical business when someone asks who handles panel upgrades or EV chargers near them.
AEO / GEO Optimization ↗Google Business Profile, citations, reviews, and one page per service area, the system that puts electrical businesses in the top three and keeps them there.
Local Search Monopoly ↗Conversion-first architecture on EtchWP, built around the questions a considered-purchase customer asks before requesting a quote: cost ranges, permits, and timelines.
Website Rebuilds ↗[ 03 / 06 ] • PROOF
An electrical contractor doing panel upgrades and EV charging was named in one of twenty buying-intent prompts. Entity and schema work took that to thirteen of twenty and produced fourteen AI Overview appearances over seven months.
Read the electrical case study ↗[ 04 / 06 ] • IN DETAIL
Outside of true emergencies, electrical work like panel upgrades, rewiring, and EV charger installs gets researched for days before a call is made. The site's job is to hold that customer's attention across that research window, not just win a single urgent click.
Electrical work is safety-critical and permit-heavy, and customers know it. License numbers, certifications, and a clear explanation of how permits are handled do more conversion work here than almost any other trust signal.
This is a distinct and fast-growing search category with its own questions: panel capacity, rebate eligibility, permit timelines. Folding it into a generic "electrical services" page buries demand that deserves its own page and its own schema.
Considered-purchase research increasingly starts inside ChatGPT or an AI Overview rather than a search results page. Consistent entity data, licensing details stated plainly, and content structured in answerable blocks determine whether your business gets named alongside two or three competitors.
The same three map pack positions exist in electrical as in every local trade. Profile completeness, citation consistency, review velocity, and a real page for every town served determine who holds them.
Most electrical leads convert through a form, not a call. That form needs to ask enough to route the job correctly without asking so much that a considering customer abandons it halfway through.
Paid Discovery comes first: a crawl, a keyword and competitor map, a location matrix, and a decision about which pages should exist. That document is the build brief, and you keep it whether or not the build happens here.
[ 05 / 06 ] • CLIENT RESULTS
"Panel upgrade leads come in already halfway convinced. The site does the estimate conversation for us."
"EV charger installs became our fastest-growing line the quarter this launched."
"Customers research us for weeks before calling, and the new site holds up through all of it."
"We finally have pages built for considered buyers, not just quick fixes."
"The estimate requests are more qualified now than the phone calls used to be."
"It reads like a company that does panel work at scale, because now we look like one."
[ 06 / 06 ] • FAQ